Expert Brokerage services for your cpg brand
Noble Sales International LLC. (NSI), Founded in 2004, is a regional Full-Service Food Sales Brokerage supporting Grocery, HBC, Vitamins, Specialty, and Natural Food Products for the CPG industry. We offer our clients the opportunity to meet with and present their products to all retailer partners in our coverage market. We also have relationships with many national retail grocery chains through our broker partnerships. Including Costco, Kroger, and Whole Foods.
Noble Sales representatives act as liaisons between manufacturers and retailers. We negotiate deals, manage relationships, and facilitate product distribution. Essentially, we bridge the gap between the manufacturer and the retailer to the consumer. This gives you the relationships you are looking for to be successful!
We also provide consulting services and have worked with several major companies over the years; SodaStream, Anna’s Cookies, Gille Cookies, Droste Chocolate, Plochman’s Mustard, The National Sales Group, Alberta Government, and many other companies from both the USA & Canada. We also offer our consultancy services on a contract basis for National and Regional retail sales management.
noble sales provides support for brands that need:
promotional planning
Assisting with developing and executing in-store promotional campaigns to boost sales.
VOID REPORTING
Providing distributor analytics and perspective on how best to support products that may not be selling as they ought to.
brand representation
Acting as a brand ambassador, communicating product features and benefits to retailers and consumers.
RETAILER ACCESS
Leveraging established relationships with retail buyers to gain access to stores and secure shelf space for new products.
SALES NEGOTIATION
Negotiating pricing, promotional terms, and other agreements with retailers on behalf of the brand.
market analysis
Providing insights into market trends, consumer behavior, and competitor activity to inform product positioning and sales strategies.
why work with noble sales?
Our family-owned organization is led by a deep Hebraic faith and commitment to our clients that helps us gain insight, avoid pitfalls and reach goals. We see ourselves as partners with our brands, providing one-to-one access to knowledgeable, caring, experienced brokers who become extended members of your brand’s team.
Our 30+ years of experience in the retail CPG arena have given us the relationships and insight we need to do what we do best: effectively navigating market trends, consumer preferences, and established retail relationships. This allows you, the brand, to focus on core operations rather than managing complex distribution channels.
We partner with our retailers and distributors to create a relationship for success for our clients. This gives you the partnership your brand needs to get in front of the right consumers in the right markets
Communication is key, so we keep our brands updated on all sales activity in their preferred reporting cadence, format, and platform.
Key reasons to work with a CPG broker like Noble Sales:
Market expertise: Deep understanding of the CPG market, including consumer demographics, retail channels, and competitive landscape.
Established relationships: Existing connections with retailers and distributors, facilitating smoother product placement.
Negotiation skills: Expertise in negotiating pricing, shelf space, and promotional terms with retailers.
Market expansion: Ability to access new markets and distribution channels beyond a brand's current reach.
Cost-efficiency: Can optimize distribution costs by leveraging their network and buying power.
Focus on core business: Allows brands to concentrate on product development and marketing while the broker handles sales and distribution.
What it’s like to work with noble sales
From Arlen Gould - VP of Sales at SodaStream and Plochman Mustards.
“I have had the opportunity to hire Noble Sales twice to work for me in difficult and challenging situations. First I hired Mark to be Western Regional Manager for Plochman, Inc and helped turn around a brand that was in decline in the west. Then I hired Mark to be Western Regional Manager for SodaStream USA, a brand new product launch in the small appliance category. Mark was a quick study and learned the ins and outs of a brand new category. Together we interviewed, hired, and managed all the Western Territory Reps and Mark then managed a new territory and gained the respect of all the Rep teams. He manages the company money like it is his own, works hard, and manages the detail well. Mark creates relationships with the Rep teams and works with them to get the job done. He is extremely loyal to the company but does voice his opinion in a positive way. I highly recommend Mark. He is an outstanding Regional VP of Sales!”
From David Rachlin - CEO at SodaStream USA
“NSI performed outstanding Sales Management work for SodaStream USA during my tenure there as Interim CEO. He played a crucial role in SodaStream's Western US roll-out, where he was responsible for recruiting, training, and managing an entirely new network of Manufacturer's Reps selling Kitchen Electrics to Retailers in the Housewares and Beverages sectors. Mark greatly impressed our team and our customers, by leveraging his extensive Sales Management experience from the Foods Industry to the Housewares Industry. He always demonstrated great initiative, creativity, perseverance, and management skills, which have translated into superb sales results. I highly recommend Mark's Contract Sales Management services to any company that seeks to build a strong sales network in North America.”
THE NOBLE SALES TEAM
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Kelly is our SVP of Retail Sales and oversees our clients' relationships at all our local & national chains. He has over 30+ years of National and Regional Brand Management experience along with many years of Strategic Planning and Positioning, Category Management, New Item Launching, and Distributor management. He's a great team player and loves to play golf and enjoys spending time with family and friends and currently lives in Phoenix AZ. Currently calls on retail accounts in California as well alternative Lifestyle accounts like TJ MAX, Marshalls etc.
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Wendy is our VP of Retail Sales RM and oversees our clients' relationships at all our local chains in the Rocky Mt region. She has over 30+ years of experience in the Broker Business, Category Management, New Item Launching, and promotional management. She loves her horses, dogs and all the animals she has on her mini ranch. She enjoys spending time with family and friends and currently lives in Elizabeth, Colorado. Currently calls on NGVC, Harmons, Green Acres, Safeway Denver etc.
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Alisha oversees our client relationships with all our brands for invoicing and commission reporting. She has over 10+ years' experience in Invoicing, payment processing, and administrative support. She loves being a mom to our grandson Lucas and enjoys traveling, concerts, and spending time with family and friends, she currently lives in Mesa AZ.
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Mark is the Founder and CEO and oversees all our day-to-day business and customer relations. He has over 30+ years of experience in the retail food CPG arena, distribution, and manufacturing including direct sales, pricing, promotions, advertising, sales & marketing, target marketing, and new account development. He loves watching football and playing around in his workshop. He also enjoys BBQs with family and friends and currently lives in Apache Junction, AZ, with his family and has been married to Melody for 39 years. Currently call on Sprouts, AJ’s, Bashas, Albertsons etc.
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Melody is our COO of NSI, but also oversees all our promotional support and new item set up with our retailers. She not only knows the ins and outs of individual Retail portals like Sprouts, Erewhon, PCC, Albertsons, HEB, New Seasons…etc., but also portals that are shared by major Corporations like Kroger, Sprouts and Publix which includes DemandTec, ProGrocery, Podio, and 1 World Sync. Without her, our office just doesn't run! She loves working in her garden, spoiling her 2 German shepherds, and spending time with the grandson & family! She has been my better half for more than 38+ years!
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Ron is our VP of Retail Sales TX and oversees our clients' relationships at all our local chains in the Texas region. He has over 30+ years of experience in the Broker Business, Brand Management, New Item Launching, and promotional management. He is also a US Army Veteran. He loves fishing & traveling. He enjoys spending time with family and friends and currently lives in San Marcos TX with his wife Karen.
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Sarah assists Melody with all our local & national distributor partners, distributor promotional submissions, retailer promotions, new item setup and submissions. She has a passion for puzzles, arts and crafts, spending time with her dog Bane and hanging out with family and friends. She currently lives in Mesa AZ.
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Faith assists Melody with all our local & national distributor partners, distributor promotional submissions, retailer promotions, new item setup and submissions. She has a passion for animals especially dogs, she loves spending time with her dogs Abbie and Mi Mi, hanging out with family and friends and enjoying life! She currently lives in Mesa AZ.
Our cpg Brokerage Partners
As a regional CPG broker, the Noble Sales team is proud to maintain partnerships with other brokerages in markets across the country.
Interested in breaking into a new market? With the help of our partners, we can bring your product distribution goals to life.
Partnering to place brands at Costco
Partnering to place brands at Walmart
Partnering to place brands in the Midwest + East
Partnering to place brands on Amazon
Partnering to place brands in the Pacific Northwest
Partnering to place brands in Southern California
Find Noble Sales International at an Upcoming Food Show
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Find Noble Sales International at an Upcoming Food Show *
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OFFICE Hours
Mon - Fri 08:00 am – 05:00 pm
Closed Sat, Sun and all major Holidays