Expert Brokerage services for your cpg brand
Noble Sales International LLC. (NSI), is a regional Full-Service Food Sales Brokerage supporting Grocery, HBC, Vitamins, Specialty, and Natural Food Product growth in the AZ, CO, UT, TX, CA, & PNW Markets of the consumer packaged goods (CPG) industry.
Noble Sales representatives act as liaisons between manufacturers and retailers. We can negotiate deals, manage relationships, and facilitate product distribution and merchandising. Essentially, we bridge the gap between the producer and the consumer.
We have worked with several major companies over the years including SodaStream USA, Anna's Cookies Canada, Gille Cookies USA, Droste Chocolate, Plochman’s Mustard, The National Sales Group, and Alberta Government.
noble sales provides support for brands that need:
promotional planning
Assisting with developing and executing in-store promotional campaigns to boost sales.
VOID REPORTING
Providing distributor analytics and perspective on how best to support products that may not be selling as they ought to.
brand representation
Acting as a brand ambassador, communicating product features and benefits to retailers and consumers.
RETAILER ACCESS
Leveraging established relationships with retail buyers to gain access to stores and secure shelf space for new products.
SALES NEGOTIATION
Negotiating pricing, promotional terms, and other agreements with retailers on behalf of the brand.
market analysis
Providing insights into market trends, consumer behavior, and competitor activity to inform product positioning and sales strategies.
why work with noble sales?
Our family-owned organization is led with a deep Hebraic faith and commitment to our clients that helps us gain insight, avoid pitfalls and reach goals. We see ourselves as partners with our brands, providing one-to-one access to knowledgeable, caring, experienced brokers who become extended members of your brand’s team.
Our 30+ years of experience in the retail CPG arena have given us the relationships and insight we need to do what we do best: effectively navigating market trends, consumer preferences, and established retail relationships. This allows you, the brand, to focus on core operations rather than managing complex distribution channels.
We partner with our retailers and distributors to create a relationship for success for our clients. This gives you the partnership your brand needs to get in front of the right consumers in the right markets
Communication is key, so we keep our brands updated on all sales activity in their preferred reporting cadence, format, and platform.
Key reasons to work with a CPG broker like Noble Sales:
Market expertise: Deep understanding of the CPG market, including consumer demographics, retail channels, and competitive landscape.
Established relationships: Existing connections with retailers and distributors, facilitating smoother product placement.
Negotiation skills: Expertise in negotiating pricing, shelf space, and promotional terms with retailers.
Market expansion: Ability to access new markets and distribution channels beyond a brand's current reach.
Cost-efficiency: Can optimize distribution costs by leveraging their network and buying power.
Focus on core business: Allows brands to concentrate on product development and marketing while the broker handles sales and distribution.
What it’s like to work with noble sales
From Arlen Gould - VP of Sales at SodaStream and Plochman Mustards.
“I have had the opportunity to hire Noble Sales twice to work for me in difficult and challenging situations. First I hired Mark to be Western Regional Manager for Plochman, Inc and helped turn around a brand that was in decline in the west. Then I hired Mark to be Western Regional Manager for SodaStream USA, a brand new product launch in the small appliance category. Mark was a quick study and learned the ins and outs of a brand new category. Together we interviewed, hired, and managed all the Western Territory Reps and Mark then managed a new territory and gained the respect of all the Rep teams. He manages the company money like it is his own, works hard, and manages the detail well. Mark creates relationships with the Rep teams and works with them to get the job done. He is extremely loyal to the company but does voice his opinion in a positive way. I highly recommend Mark. He is an outstanding Regional VP of Sales!”
From David Rachlin - CEO at SodaStream USA
“NSI performed outstanding Sales Management work for SodaStream USA during my tenure there as Interim CEO. He played a crucial role in SodaStream's Western US roll-out, where he was responsible for recruiting, training, and managing an entirely new network of Manufacturer's Reps selling Kitchen Electrics to Retailers in the Housewares and Beverages sectors. Mark greatly impressed our team and our customers, by leveraging his extensive Sales Management experience from the Foods Industry to the Housewares Industry. He always demonstrated great initiative, creativity, perseverance, and management skills, which have translated into superb sales results. I highly recommend Mark's Contract Sales Management services to any company that seeks to build a strong sales network in North America.”
THE NOBLE SALES TEAM
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Kelly is our VP of Retail Sales and oversees our clients' relationships at all our local & national chains. He has over 30+ years of National and Regional Brand Management experience along with many years of Strategic Planning and Positioning, Category Management, New Item Launching, and Distributor management. He's a great team player and loves to play golf and enjoys spending time with family and friends and currently lives in Phoenix AZ.
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Wendy is our VP of Retail Sales RM and oversees our clients' relationships at all our local chains in the Rocky Mt region. She has over 30+ years of experience in the Broker Business, Category Management, New Item Launching, and promotional management. She loves her horses, dogs and all the animals she has on her mini ranch. She enjoys spending time with family and friends and currently lives in Elizabeth, Colorado.
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Alisha oversees our client relationships with all our brands for invoicing and commission reporting as well as helping submit new items and promotions to our retailer partners and our national distributor partners. She has over 10+ years' experience in Invoicing, payment processing, and administrative support. She loves being a mom to our grandson Lucas and enjoys traveling, concerts, and spending time with family and friends, she currently lives in Gilbert AZ. She will roll into our Retail Sales Department in 2025!
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Mark is the Founder and CEO and oversees all our day-to-day business and customer relations. He has over 30+ years of experience in the retail food CPG arena, distribution, and manufacturing including direct sales, pricing, promotions, advertising, sales & marketing, target marketing, and new account development. He loves to be on the lake boating or playing a round of golf. He also enjoys BBQs with family and friends and currently lives in Apache Junction, AZ, with his family and has been married to Melody for 38 years.
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Melody is our COO of NSI, but also oversees all our promotional support and new item set up with our retailers. She not only knows the ins and outs of individual Retail portals like Sprouts, Erewhon, PCC, Albertsons, HEB, New Seasons…etc., but also portals that are shared by major Corporations like Kroger, Sprouts and Publix which includes DemandTec, ProGrocery, Podio, and 1 World Sync. Without her, our office just doesn't run! She loves working in her garden, spoiling her 2 German shepherds, and spending time with the grandson & family! She has been my better half for more than 38+ years!
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Ron is our VP of Retail Sales TX and oversees our clients' relationships at all our local chains in the Texas region. He has over 30+ years of experience in the Broker Business, Brand Management, New Item Launching, and promotional management. He is also a US Army Veteran. He loves fishing & traveling. He enjoys spending time with family and friends and currently lives in San Marcos TX with his wife Karen.
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Sarah assists Melody with all our local & national distributor partners, distributor promotional submissions, retailer promotions, new item setup and submissions. She has a passion for puzzles, arts and crafts, spending time with her dog Bane and hanging out with family and friends. She currently lives in Mesa AZ.
Our cpg Brokerage Partners
As a regional CPG broker, the Noble Sales team is proud to maintain partnerships with other brokerages in markets across the country.
Interested in breaking into a new market? With the help of our partners, we can bring your product distribution goals to life.
Partnering to place brands at Costco
Partnering to place brands at Walmart
Partnering to place brands in the Midwest + East
Partnering to place brands on Amazon
Partnering to place brands in the Pacific Northwest
Partnering to place brands in Southern California
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!
Better yet, COME see us in person!
We love our customers, so feel free to reach out and set up a video chat visit with us during normal business hours.
Office Address: 151 W Superstition Blvd #6112 Apache Junction, AZ 85120-4124
OFFICE Hours
Mon - Fri 08:00 am – 05:00 pm
Closed Sat, Sun and all major Holidays